Overall Outreach Analytics

Live analytics updated every Monday at 6:00am EST.

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Scans
Total number of people who have scanned or opened a QRtract using their smartphone.
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Reads
Total number of people who have scrolled at least 50% through a QRtract.
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Salvation Taps
Total number of people who have tapped the "I made Jesus my Savior!" button after the salvation prayer for next steps. We refer to this metric as "Salvation Taps," or simply "Taps," since some users may tap the button out of curiosity, making the term "Salvations" inaccurate for this count.
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Views
Total number of people who have viewed a QRtract. This number is typically higher than the other metrics, as individuals may read multiple tracts from a single scan or access the tract via a URL shared online.
QRtracts began tracking Reads, Views, and Salvation Taps on July 28, 2025 — about 1.5 years after Scans — with the public release of v3.0. As a result, the data may currently appear imbalanced but is expected to align over time. The metrics shown are accurate and based on partner ministry data starting January 1, 2025 (from those with early access to v3.0), as well as new QRtracts data beginning July 28, 2025.

Weekly Outreach Impact

Harvest Metrics
Read Rate Scans that lead to a read.
Tap-to-Read Rate Reads that lead to a salvation tap.
Salvation Tap Rate Scans that lead to a salvation tap.
Beyond the Scan
Tract Engagement Views that lead to a read.
Exploration Factor Non-scan traffic. 1.0 = only scan traffic.
Digital Traffic Traffic from multi-tract views or shares.
Some weeks may show more Reads than Scans, indicating that people are reading multiple tracts after a single scan.
QRtract Leadership Board:
Scans indicate which topics have been used most often, but not necessarily which are most popular among people. Popularity is measured by topic, not by card design or print medium.

Weekly Gospel Impact Summary

Numbers reflect QRtract engagement worldwide each week.
Global Impact:
RankCountryReach
RankCityReach
RankRegionReach
Reach counts unique users only, not repeats.
Global Impact Heatmap:
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Mark 16:15

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